Before copyright law appearance at the end of the 18th century, the status of the music was extremely blurred. And even after, the use of someone else’s musical compositions did not carry any serious sanctions, except perhaps the condemnation of the public. The process of public awareness that music is a product that has its own brand and, accordingly, must be protected by law, took many years.
In the end, in the 20th century, this process finally took its final form. But already in the middle of the 20th century, even a couple of seconds of using an instrumental or vocal part would be enough to start a criminal investigation.
The advent of the Internet has given a new round to the development of this situation. From now on, neither musicians nor copyright holders in the form of multimedia corporations could guarantee that music would not be distributed free of charge on the Internet. Remember the Metallica vs Napster scandal? And the plums of Eminem's album before the official release?
As of 2020, the situation has already settled down. Today, even on the Internet, musical goods are distributed within the legal framework and illegal use is punishable by law. It was in such a situation that the royalty-free music industry began to take hold and develop.
Royalty-free music's role in business
However, one should not think that royalty-free music is a new way to deceive snickering musicians. Not at all. Royalty-free music is an outlet, it is an option that suits everyone. And telling "everyone", we, first of all, mean the copyright holders themselves and those who want to use music for their business purposes.
Royalty-free means that a businessman does not need to contact and make deals with musicians, corporations or their representatives. All they need is to issue one subscription and continue to use the music for their intended purpose, without additional fees, income statements, and other things. So, for what purpose can a business use royalty-free music?
Well, first of all, it is important to understand that video content is the main marketing tool of our time. Forget about boring contextual advertising and email campaigns. Video is where you need to invest these days. And how to make the video more unique and memorable? That's right, using music.
Presentations, videos, marketing campaigns, promotional videos, ads on YouTube, on blogs - all these are just the banalest areas in which you need music. Forget about boring voice-over on the background of changing pictures, a skilled marketer will make a real masterpiece from your promotional video.
But, like everywhere else, there are pitfalls here.
Royalty-free music pros and cons
Let's start with the pros, royalty-free music provides many opportunities.
Lack of negotiations with musicians and their representatives.
Clear license collaboration.
Possibility of commercial and non-commercial use.
The ability to purchase music for an unlimited period of time.
Huge selection of online libraries with hundreds of thousands of tracks in a wide variety of genres.
There are many pluses and you will understand it when you experience it for yourself. However, as elsewhere, there are a couple of drawbacks.
Almost complete lack of opportunity to purchase a song of any super-famous artist (for this, you still need to communicate with their representatives).
The huge competition between online libraries, which makes it difficult to find the "ideal" collaboration.
Full commercial use can often still include some reporting.
Royalty-free music: most common myths and questions
In this section, we will finally try to dispel all the most common myths and mistakes associated with the incorrect interpretation of the royalty-free concept. After all, people often confuse it with terms such as copyright-free, stock music and more. Let's get started.
Well, first of all, royalty-free music is not free. Royalty-free means only that you can purchase music with a one-time payment and use it at your discretion. But you still need to pay for the license. However, this does not negate the situation when a composer can allow people to use his/her music absolutely free.
Further, royalty-free music is not the same as non-copyright or copyright-free music. In fact, the last two terms do not exist in nature. There is copyright, a term denoting that the rights of owners exist for this product. From the moment the music was created, the author becomes a copyright holder, whether he wants it or not. The copyright holder may not be worried about his creation and give out "copyrights" to anyone for free, but he doesn't cease to be a copyright holder. Therefore, there is no such thing as non-copyright music. The differences with royalty-free music in this context are obvious. For more information about copyrights, you can follow this link.
Finally, royalty-free music is not stock music. Often, the last concept causes people a rejection because the word "stock" implies something that has been used, has low-quality, or useless to anyone. It's not like that at all. Stock music is a work created without any specific purpose, such as for a movie, video, or TV show. Such music is downloaded to the online stock music libraries, and distributed according to the royalty-free principle. But not everyone does that. Some online libraries distribute music according to the Rights Managed model or else.
In the end, we would like to dispel a whole range of popular beliefs that royalty-free music is cheap works of low quality. In online libraries, you can find the music of any quality, from terrible to real masterpieces that you will hear first. The quality of the music also depends on the quality of the site. A poor online platform will provide less quality music, we think it's obvious. As for cheapness, everything here is not so simple either. It all depends on the type of license, as well as on how long and for what activities you purchase music. You can find licenses starting at $5 and ending at $700.
Where to find the best royalty-free music?
Having read up to that point, you can give an answer to this question yourself. Royalty-free music can be found on special online platforms. However, it is important to be able to distinguish good platforms storing quality works from cheap scammers. The fundamental criteria here are the general appearance and the UI\UX of the site, the presence of a variety of licenses, a convenient search for tags, genres, goals, and moods and a large selection of compositions.
Here at TakeTones, there is everything we talked about - a convenient interface and agile search engine, which allows you to configure your query as accurately as possible. In addition, you are offered 5 licenses, including Creative Commons, and a huge selection of tracks for every taste and mood. We can guarantee you that at Taketones royalty free music you can find music for any mission.
Royalty-free music’s future in the digital world
The future is bright. Online platforms providing royalty-free music are becoming more popular every day. Indeed, with the role video content begins to play in the life of almost any business, music becomes an important factor in determining your success.
The variability of the use of such music in the modern digital world is hard to imagine. And if today it is a banal musical accompaniment for your marketing materials, then tomorrow such music can become a separate niche in which entrepreneurs of any scale will invest their money. It's time to get into the topic before the train has left.