In a world dominated by video marketing, video content creation is one of the most important areas in any marketing department. Companies annually spend millions of dollars to successfully maintain their brand and promote their products or services through video content.
This is due to the fact that in recent years it is video content that has acquired the status of dominant in the field of marketing. Gone are the days when it was enough to write attractive text or create an attention-grabbing picture.
Today, writing masters create scripts for videos, and the designers who were responsible for the development of images work in video production.
In terms of the attractiveness of video content, there can be no questions. But what exactly allows you to influence users so strongly? What factors contribute to the success of video content and its leadership in the list of the best directions for promoting your own brand?
In general, there are a number of factors here, ranging from user-friendliness, high-quality video series and a well-thought-out scenario, to musical accompaniment. It is about the latter that we will talk about in our today's article. More specifically, about how you and your video content will benefit from using royalty-free music from online libraries like Taketones.com. Let’s roll.
Benefit #1: Re-use
First of all, it is important to understand that royalty-free music is often distributed under licenses. To put it simply, you shield yourself from cooperation and lengthy negotiations with music labels, producers, and music authors - everything has already been done for you.
All you need to do is purchase a suitable license. And here, we will please you, the choice is extremely large. On an ordinary site dealing with the distribution of royalty-free music, you can find a choice of 3 to 5 types of licenses, not to mention the annual subscription.
Some licenses only allow you to purchase one track and use it once. This will work for you if you don't plan on creating videos in the future, and your goal is to create one video and finish.
The most popular licenses give you the right to purchase many tracks, and at the same time, you get the right to use them an unlimited number of times. Think of any author's YouTube channel that you watch. Each of them has some kind of musical theme that plays on the splash screen and intermissions - this is exactly the case when the author of the channel acquired the rights to the track and can now use it as much as he wants.
Thus, by purchasing royalty-free music under such a license, you, in fact, receive the rights to the track for life, with rare exceptions. The annual subscription usually gives you access to the entire library of tracks, for a period of one year.
Benefit #2: Time-saving
This point partially follows from the previous one. Having visited the website of the online library of royalty-free music, you will see that the creators have tried to do everything possible to save your time.
A good platform of this type appreciates your time and provides you with convenient browsing through the track library and an advanced search engine that allows you to customize your query as accurately as possible. You can filter tracks by genre, mood, the purpose of use, the type of instruments used in it, and so on. As a result, a person who knows exactly what he needs will easily find exactly those tracks that are suitable for his purpose.
In addition, a good platform with royalty-free music makes it possible to listen to samples of songs before purchasing them. This way, as a final check, you can listen to the track to make sure you have found exactly what you need. Add to this the ability to buy collections of tracks for special tasks, and you will understand how much such platforms save you time.
Benefit #3: Cost-effectiveness
That's right, apart from saving your time, buying royalty-free music is a much more profitable investment than working with musicians or authors looking for a new order.
Of course, you are unlikely to be looking for Hans Zimmer's number to write the accompaniment for your new promo video. However, any job costs money, and musical composing is a premium segment that worth a lot.
Platforms with royalty-free music buy such tracks in bulk and distribute them under licenses, which allows them to significantly reduce the price of music. Thus, the cost of a license, of course, differs depending on the site, but, often, it is not some prohibitive amount. Moreover, by paying the conditional $25 per license, you will be able to access not one song, but a huge number of tracks. Thus, your benefit increases significantly.
Summing up, we would like to say that the websites involved in the distribution of royalty-free music are a real help to all those who are looking for music for their video content. Of course, there are some nuances, such as the fact that you still spend some time searching for the track you need.
However, all of the aforementioned pros compensate for any shortcomings you might find with royalty-free music.